"Raise The Roof"

As part of an ongoing renovation of the Soundings Motel located on the beach in Dennis Port, Cape Cod they are "raising the roof "of the East wing building. In order to raise to roof they must first raze the existing roof to build anew.

The New England states are known for their seafood and lobster. Just like a lobster sheds its existing shell to grow a bigger and better shell so too some buildings have to shed their former shell for a bigger and better one.